TY - BOOK AU - Michael Czinkota, AU - Ilkka Ronkainen, TI - International marketing SN - 9781133588399 (paperback) AV - HF1416 C953 PY - 2013///], PY - 2013/// CY - Australia : PB - Sout- Western Cengage Learning KW - Export marketing KW - Marketing KW - Pricing KW - Globalization KW - International business enterprises ER -