Michael Czinkota,
International marketing /
Michael Czinkota, and Ilkka Ronkainen
- 10th edition
- xxxv, 677 pages : some colour, illustrations, map ; 28 cm
9781133588399 (paperback) 1133588395 (paperback)
Export marketing
Marketing
Pricing
Globalization
International business enterprises
HF1416 / C953