TY  - BOOK
AU  - Raymond P. Fisk,
AU  - Stephen J. Grove, 
AU  - Joby John 
TI  - Services marketing :  : an interactive approach / 
SN  - 9781285193908 (paperback)
AV  - HD9980.5  F57
PY  - 2014///]
PY  - 2014///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Include index
ER  -