Raymond P. Fisk, <br/><br/>
Services marketing :    an interactive approach /  
Raymond P. Fisk, Stephen J. Grove, Joby John  
 - 4th edition : International edition 
 - xxiii, 261 pages :  illustrations ;  26 cm 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>9781285193908 (paperback) 1285193903 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries --Marketing <br/>Service industries  --Management 
<br/><br/><label>LC Class. No.: </label>HD9980.5   / F57