TY  - BOOK
AU  - K. Douglas Hoffman,
AU  - John E. G. Bateson, 
TI  - Services marketing: concepts, strategies, & cases 
SN  - 9781285429786 (hardback)
AV  - HD9980.5  H64
PY  - 2017///],
PY  - 2017///
CY  - Australia
PB  - Cengage Learning
KW  - Service industries |x Marketing
KW  - Dienstleistung
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -