K. Douglas Hoffman, <br/><br/>
Services marketing :  concepts, strategies, & cases / 
K. Douglas Hoffman, John E.G. Bateson,  
 - Fifth edition 
 - xv, 458 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781285429786 (hardback) 1285429788  (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries |x Marketing<br/>Dienstleistung<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5   / H64