TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior: buying, having, and being 
AV  - HF5415.32 .S6 2017
CY  - Boston
PB  - Pearson
KW  - Consumer behavior
N1  - Revised edition of the author's Consumer behavior, 2015; Includes indexes; Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index
ER  -