TY  - BOOK
AU  - Jefkins,Frank
TI  - Advertising
T2  - The M & E handbook series
SN  - 9780712108560 (paperback)
AV  - HF5823 J44 
PY  - 1994///
CY  - London
PB  - Pitman Publishing
KW  - Advertising
N1  - Includes index
ER  -