Jefkins, Frank,  <br/><br/>
Advertising / 
Frank Jefkins 
 - Third edition 
 - London :  Pitman Publishing,  1994 
 - vii, 374 pages :  illustrations ;  22 cm 
 - The M & E handbook series .
 - The M & E handbook series .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780712108560 (paperback) 0712108564 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823 J44