TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9780132336222 (pbk.) 
AV  - HD69.B7  K455 2008 
PY  - 2008///
CY  - Upper Saddle River, New Jersey
PB  - Pearson/Prentice Hall
KW  - Brand name products
KW  - Management
KW  - Marketing
ER  -