Keller, Kevin Lane. <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller. 
 - 3rd ed. 
 - Upper Saddle River, New Jersey :  Pearson/Prentice Hall,  c2008. 
 - xxi, 692 p. :  ill. col. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780132336222 (pbk.)   RM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products --Management.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD69.B7   / K455 2008