Sterret, P. W, Idea pemasaran untuk peniaga kecil / P.W. Sterret and P.F Sterret ;Terjemahan Ismail Ahmad - Kuala Lumpur : Yayasan Pentaran Ilmu, 1995 - 143 pages : no illustration ; 22 cm ISBN: 9839851098 (paperback) 9789839851090 (paperback) Subjects--Topical Terms: MarketingSmall business LC Class. No.: HF5415 S74