Tow, Khee Kin, Marketing for success : devising marketing strategies for corporate development and growth - Kuala Lumpur : Leeds Publication, 2004 - xviii, 232 pages : illustrations ; 21 cm Includes table ISBN: 9832431557 (paperback) 9789832431558 (paperback) Subjects--Topical Terms: Marketing management --General works LC Class. No.: HF5415.13 T69