TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renee
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 1591396190 (hardback)
AV  - HF5415.127 K56  
PY  - 2005///
CY  - Washington D.C
PB  - Harvard Business Review Press
KW  - Commerce
KW  - Market Segmentation
N1  - Includes bibliographical references and index
ER  -