Kim, W. Chan,  <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant / 
W. Chan Kim 
 - Washington D.C :  Harvard Business Review Press,  2005 
 - xv, 240 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1591396190 (hardback) 9781591396192 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce --Market Segmentation
<br/><br/><label>LC Class. No.: </label>HF5415.127 K56