Johnson, Gerry, Exploring corporate strategy : text and cases / Gerry Johnson and Kevan Scholes - third edition - London : Prentice Hall International (UK) Ltd, 1993 - xxiv, 733 pages : illustrations ; 23 cm Includes bibliographical references and index ISBN: 013297441x (paperback) 9780132974417 (paperback) Subjects--Topical Terms: Corporate strategyStrategic Planning LC Class. No.: HD30.28 J64