Gerson, Richard F., Menulis dan melaksanakan pelan pemasaran / Richard F. Gerson - Johor : Penerbitan Pelangi - 121 pages : illustration ; 21 cm - Ke arah Pengurusan Cemerlang . - Ke arah Pengurusan Cemerlang . ISBN: 983501955X (paperback) 9789835019555 (paperback) Subjects--Topical Terms: Business PlanningBusiness writing LC Class. No.: HF5718.3 G47