TY  - BOOK
AU  - Jain,Subhash C.
TI  - Marketing planning & strategy
SN  - 9780534982249 (paperback)
AV  - HF5415.13 J35 
PY  - 1990///
CY  - Cincinnati
PB  - South-Western Publishing Co.
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes table; Includes index
ER  -