Jain, Subhash C.,  <br/><br/>
Marketing planning & strategy / 
Subhash C. Jain 
 - Third Edition 
 - Cincinnati :  South-Western Publishing Co.,  1990 
 - xxi, 916 pages :  illustrations ;  23 cm 
<br/><br/> Includes table  Includes index 
<br/><br/><label>ISBN: </label>9780534982249 (paperback) 0534982247 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management --Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13 J35