Baker, Michael J.,  <br/><br/>
Marketing :  an inductory text 

 - third edition 
 - London :  The Macmillan Press Ltd,  1979 
 - xxiv, 488 pages :  illustrations ;  21 cm 
<br/><br/> Includes index  Includes table 
<br/><br/><label>ISBN: </label>033236408 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business --Marketing
<br/><br/><label>LC Class. No.: </label>HF5410 B35