Rosenberg, Jerry M.,  <br/><br/>
Dictionary of marketing & advertising / 
Jerry M. Rosenberg 
 - Canada :  John Wiley & Sons, Inc.,  1995 
 - xii, 371 pages :  no illustrations ;  23 cm 
 - Business Dictionary Series .
 - Business Dictionary Series .
<br/><br/><label>ISBN: </label>9780471025023 (paperback) 047102502X (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising --Dictionary<br/>Marketing --Dictionary