TY  - BOOK
AU  - Bingham,Frank G.
AU  - Gomes,Roger
AU  - Knowles,Patricia A.
TI  - Business marketing
SN  - 9780071243964 (paperback)
AV  - HF5415.1236 B56 
PY  - 2005///
CY  - [Place of publication not identified]
PB  - McGraw-Hill
KW  - Industrial marketing
KW  - Management
KW  - Industrial procurement
N1  - Includes table; Includes index
ER  -