Bingham, Frank G.,

Business marketing / Frank G. Bingham, Jr., Roger Gomes and Patricia A. Knowles - Third edition - [Place of publication not identified] : McGraw-Hill, 2005 - xv, 475 pages : illustrations ; 25 cm

Includes table Includes index

9780071243964 (paperback)


Industrial marketing
Industrial marketing --Management
Industrial procurement --Management

HF5415.1236 B56