TY  - BOOK
AU  - Singh,M.K.
AU  - Mahadevan,Anant
TI  - Modern marketing and sales management
T2  - Modern management series
SN  - 9788171410693 (paperback)
AV  - HF5415.13 M63 
PY  - 1995///
CY  - Singapore
PB  - Discovery Publishing House
KW  - Marketing
KW  - Management
KW  - Product management
ER  -