TY  - BOOK
AU  - Jefkins,Frank
TI  - Introduction to marketing, advertising and public relations
SN  - 0333324013 (paperback)
AV  - HF5415 J44 
PY  - 1982///
CY  - London
PB  - Macmillan Press Ltd
KW  - Human settlements
KW  - statistical methods
KW  - Marketing
KW  - management
KW  - Public relations
N1  - Includes table; Includes index
ER  -