Jefkins, Frank,  <br/><br/>
Introduction to marketing, advertising and public relations / 
Franks Jefkins 
 - London :  Macmillan Press Ltd,  1982 
 - vii, 290 pages :  illustration ;  22cm 
<br/><br/> Includes table   Includes index 
<br/><br/><label>ISBN: </label>0333324013 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Human settlements --statistical methods<br/>Marketing --management<br/>Public relations
<br/><br/><label>LC Class. No.: </label>HF5415 J44