TY  - BOOK
AU  - A.Aaker,David
AU  - Batra,Rajeev
AU  - Myers,John G.
TI  - Advertising management
SN  - 0130091502 (paperback)
AV  - HF5823 A25  
PY  - 1992///
CY  - New Jersey
PB  - Prentice Hall International
KW  - Accounting
KW  - Standards
KW  - Malaysia
N1  - Includes index
ER  -