A. Aaker, David,  <br/><br/>
Advertising management / 
David A. Aaker, Rajeev Batra and John G. Myers 
 - Fourth edition 
 - New Jersey :  Prentice Hall International,  1992 
 - xiii, 593 pages :  no illustrations ;  23 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0130091502 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Accounting --Standards --Malaysia
<br/><br/><label>LC Class. No.: </label>HF5823 A25