Farrah, Joseph,  <br/><br/>
Dictionary of Marketing and Advertising / 
Joseph Farrah 
 - Kuala Lumpur :  Golden Books Centre,  1998 
 - 311 pages :  no illustrations ;  21 cm 
<br/><br/><label>ISBN: </label>9837203269 (paperback) 9789837203266 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising --Dictionary<br/>Marketing --Dictionary
<br/><br/><label>LC Class. No.: </label>HF5415 F37