Johnson, Michael D., Customer orientation and market action / Michael D. Johnson; editor James Boyd - New Jersey : Prentie-Hall, 1998 - xvi, 183 pages : illustrations ; 23 cm Includes index ISBN: 978033286670 (paperback) 0133286673 (paperback) Subjects--Topical Terms: Consumer satisfactionCustomer servicesCustomer relationsCustomer behavior LC Class. No.: HF5415.5 J64