TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Essentials of marketing research
SN  - 9781439080900 (pbk.) 
AV  - HF5415.2  Z556 2010 
PY  - 2010///
CY  - Australia
PB  - South-Western/ Cengage Learning
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -