Zikmund, William G. <br/><br/>
Essentials of marketing research / 
William G. Zikmund, Barry J. Babin. 
 - 4th ed., International ed. 
 - Australia :  South-Western/ Cengage Learning,  c2010. 
 - xix, 436 p. :  ill. col. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781439080900 (pbk.)   EGP286.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2   / Z556 2010