Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 8th ed., Pearson international ed. - Upper Saddle River, New Jersey : Pearson Prentice Hall, c2009. - 720 p. : ill. col. ; 27 cm.

Includes bibliographical references and index.

9780135153369 (pbk.) RM


Consumer behavior.
Market surveys.

HF5415.32 / S6 2009