TY  - BOOK
AU  - Lele,Milind M.
AU  - Sheth,Jagdish N.
TI  - The coustomer is key key: gaining an unbeatable advantage through customer satisfaction 
SN  - 0471828599 (paperback)
AV  - HF5415.3 L45 
PY  - 1987///
CY  - New York
PB  - John Wiley & Sons
KW  - Consumer satisfaction
N1  - Includes index
ER  -