Lele, Milind M.,  <br/><br/>
The coustomer is key key :  gaining an unbeatable advantage through customer satisfaction / 
by Milind M. Lele and Jagdish N. Sheth 
 - New York :  John Wiley & Sons,  1987 
 - x, 260 pages ;  22 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471828599 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction
<br/><br/><label>LC Class. No.: </label>HF5415.3 L45