TY  - BOOK
AU  - HawkinsDel I.
AU  - J.Best,Roger
AU  - A.Coney,Kenneth
AU  - Koch,Eric,C.
TI  - Counsumer behavior: building marketing strategy 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 9780072865493 (hardback)
AV  - HF 5415.33 U6 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
N1  - Includes index
ER  -