Hawkins. Del I.,  <br/><br/>
Counsumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney and contributing author Eric C. Koch 
 - Ninth edition 
 - Boston :  McGraw-Hill/Irwin,  2004 
 - xxvi, 790 pages :  colours, illustrations ;  26 cm 
 - McGraw-Hill/Irwin series in marketing .
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780072865493 (hardback) 0072536861 (hardback) 0072865490 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior --United States<br/>Market surveys --United States
<br/><br/><label>LC Class. No.: </label>HF 5415.33 U6