Vitale, Robert P.,  <br/><br/>
Business to business marketing :  analysis and practice in a dynamic environment / 
Robert P. Vitale and Joseph J. Giglierano 
 - Ohio :  South-western Thomson Learning,  2002 
 - xxiii, 534 pages :  Illustrations ;  26 cm 
<br/><br/>includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324072961 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing
<br/><br/><label>LC Class. No.: </label>HF5415.1263 V58