TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Basic marketing research: using Microsoft Excel data analysis 
SN  - 9780131354210 (pbk.)
AV  - HF5415.2  B87 #c2008
PY  - 2008///
CY  - Upper Saddle River, New Jersey
PB  - Pearson Education, Inc.
KW  - Marketing research
KW  - Microsoft Excel (Computer file)
N1  - Includes bibliographical references and index
ER  -