Davidson, Hugh Even more offensive markerting : an exhilarating action guide to winning in business / Hugh Davidson - England : Penguin Group, 1997 - 606 pages : illustrations ; 25 cm Includes tables Includes bibliographical references and indexes ISBN: 9780140256918 (paperback) 0140256911 (paperback) Subjects--Topical Terms: MarketingBusiness --Marketing LC Class. No.: HF5415 D38