Marshall, Greg W. <br/><br/>
Marketing management / 
Greg W. Marshall, Mark W. Johnston. 
 - New York :  McGraw-Hill/Irwin,  c2010. 
 - xxvi, 566 p. :  col ill., col. map. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071288651 (pbk.)   EGP288.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13   / M369 #c2010