Hawkins, Del I. <br/><br/>
Consumer bahavior :  building marketing strategy / 
Del I. Hawkins, David L. Mothersbaugh. 
 - 11th ed. 
 - New York :  McGraw-Hill/Irwin,  c2010. 
 - xxii, 778 p. :  ill. ;  25 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070171008 (pbk.)   EGP240.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior --United States.<br/>Market surveys --United States.<br/>Consumer behavior --United States --Case studies.
<br/><br/><label>LC Class. No.: </label>MedKt HF5415.33.U6   / H38 #c2010