TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: concepts strategies 
SN  - 9780395790052 (paperback) 
AV  - HF5415  D53 1997 
PY  - 1997///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
ER  -