Dibb, Sally,  <br/><br/>
Marketing :  concepts strategies / 
Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell 
 - Third European edition 
 - Boston :  Houghton Mifflin,  1997 
 - xxi, 842 pages :  colours, illustrations ;  25 cm 
<br/><br/><label>ISBN: </label>9780395790052 (paperback)  0395790050 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  D53 1997