TY  - BOOK
AU  - Cateora,Philip R.,author
TI  - International marketing
SN  - 9780071152099 (paperback)
AV  - HF1009.5 C38 1997 
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Export marketing
KW  - International business enterprises
N1  - Includes indexes
ER  -