Cateora, Philip R., author <br/><br/>
International marketing / 
Philip R., Cateora, 
 - Ninth edition 
 - Chicago :  Irwin,  1997 
 - xxiii, 772 pages :  colours, illustrations, map ;  25 cm 
<br/><br/> Includes indexes 
<br/><br/><label>ISBN: </label>9780071152099 (paperback) 0071152091 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>LC Class. No.: </label>HF1009.5 C38 1997