Sargeant, Adrian.

Marketing management for nonprofit organizations / Adrian Sargeant. - 3rd ed. - Oxford : Oxford University Press, 2009. - xix, 498 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780199236152 (pbk.) EGP398.00


Nonprofit organizations --Marketing.

HF5415 / S275 #c2009