TY  - BOOK
AU  - Dibb,Sally1963-
AU  - Simkin,Lyndon1961-
TI  - Marketing essentials
SN  - 9781408011508 
PY  - 2009///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -