Dibb, Sally. 1963- <br/><br/>
Marketing essentials / 
Sally Dibb and Lyndon Simkin 
 - Australia :  South-Western Cengage Learning,  2009 
 - xvii, 457 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781408011508    EGP359.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing