TY  - BOOK
AU  - Majaro,Simon,author
TI  - The essence of marketing
T2  - Prentice Hall Series
SN  - 0133285354X (paperback)
AV  - HF5415 M35  
PY  - 1993///
CY  - Hertfordshire, Lodon
PB  - Prentice Hall Europe
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -